April 2006

InsOut launches the InSea OutSea live branding project bringing together creative students from London College of Communication (LCC) and University of Reggio Calabria (UNIRC). The event is organised by Peter Cannings (LCC), Gianni Brandolino (UNIRC), Daniele Colistra (UNIRC) and Giancarlo Leggio (Allde). The project will be overseen by Angus Hyland, partner at Pentagram, as the opinion leader.

The live study will develop prototypes based on experimentation and innovation. They will analyze existing brands (deconstruction and construction) and the InsOut brand itself. They will experiment on new and different ways to communicate and exhibit. They will participate in competitions in design, graphics and communication and simultaneously promote themselves to potential employers.

The live aspect of the event will take place in between 22nd to 25th May at UNIRC, Italy and the Islands of Eolie. The exhibition of works will take place later in the year – watch out for announcements.